Why Digital Presence is so Important
Did you know your online presence could make or break your business?
Especially for small businesses. While small businesses don’t have as many resources or as much time to spend on their online presence it is extremely important.
If you want your business to become successful in today’s market, you need to be online. Technology is making it more convenient for customers to shop online, visit a website to learn about a business, or Google location, hours of operation, pricing, what others have said about your business and directions to the business. By the time a prospective customer contacts you they have already decided to purchase your product or service. As quoted by adweek.com “ 81% of Shoppers Conduct Online Research Before Buying”.
So why is digital presence so important?
Visibility –Your small business can’t be everywhere, all of the time. With a digital presence, it can. Your business can be seen by thousands of potential customers in the search engines, on social media and in industry forums where people can learn what your business is about.
Authority –Having a digital presence and using it effectively can make you an authority in your industry. From publishing informative content, to posting demonstration videos, your digital presence can show customers why they should be shopping with you.
First Impression –The first impression the customer gets of you and your business is always the most important. In the real world, we can’t always control the impression we leave with customers as there are so many variables. You can control your online image and the impression customers receive through your digital presence. A premium digital profile and attractive website will get your business noticed and will plant a good first impression in the minds of potential customers.
Not having a website will result in you losing in a whole lot of business. Customers look at your website to determine if they want to choose your services or products to spend products on. This being said, if you have a bad website your business still comes up in a search, but you might come off as sloppy or unprofessional.
If you have been sticking to the old ways of doing business, you could be missing out on a large customer base. Do you want to establish a digital presence for your small to medium or enterprise level business? If so, contact us now and we will assist you.